You might here this function called a hyperlink. In simple terms what we can create is a link between any word to another page on your website or to an external page ie another site.
The down side to sending a potential customer to another site, is that you are allowing them to navigate away from your business and potentially you could loose them.
Choose a word on your website you'd like to create a link to,
Using the left button on the mouse highlight the word you would like to use, then right click and an option at the top of the
screen will become available. The icon you are looking for is a globe and a chain .
In the Link Locatio box enter the Location of the webpage.....if you cut and past it from the source this will save making mistakes.
A good map source is multimap (notice this is a link)